Articles in the Marketing Category
Marketing »
Whether alcohol advertisement influences consumption has been a matter of discussion for some time. The alcohol industry has claimed that it does not, but onlu influences which brand the cnosumer are choosing. Now the Scence Group of Alcohol and Health forum has come to a different conclusion.
The science group are established for among another thing to provide scientific guidance for the European Alcohol and Health Forum. It has looked into the relationship between marketing communicatino and the volunme and pattern of consumtion, especially among young people.
The European Alcohol and Health …
